Rohit Sharma is the Technical SEO Specialist & AI Search Researcher at TechOreo, where he authors in-depth guides on search engine optimisation, web performance, and the rapidly evolving landscape of AI-powered search. With over eight years of hands-on experience spanning SaaS start-ups, e-commerce brands, and digital agencies, Rohit brings a rare combination of technical depth and strategic clarity to every topic he covers.
Rohit's core philosophy is that great rankings are earned — not engineered. His work sits at the intersection of technical SEO and content strategy: ensuring pages are simultaneously fast, well-structured, and genuinely authoritative. Every guide he publishes on TechOreo is built on first-hand experimentation, real CrUX and GA4 data, and actionable frameworks practitioners can implement without a dedicated development team.
In recent years, Rohit has become a recognised voice on Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — the fast-growing disciplines focused on earning citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini. His 2026 strategy guides on these topics have been referenced by digital marketing practitioners across 40+ countries and cited in multiple industry newsletters.
Prior to TechOreo, Rohit held senior SEO and growth roles at a B2B SaaS company in Bengaluru — scaling organic traffic from near-zero to 300,000 monthly sessions — and at a pan-India e-commerce brand, where he reduced Core Web Vitals failures from 68% to under 9% of indexed URLs within a single quarter.
Rohit holds a degree in Computer Science from IIT Delhi, which underpins his ability to write about JavaScript performance, crawl architecture, structured data, and AI retrieval mechanisms with genuine technical accuracy rather than surface-level summaries.
"The best SEO strategy in 2026 is the same as it was in 2006: earn trust by being genuinely useful. The signals have changed — now AI models are watching too — but the principle never has."— Rohit Sharma