Check length, pixel width, keyword placement, power words, and emotional triggers — then get smart rewrite suggestions that improve click-through rates.
Type or paste your existing page title into the Title Tag input. The tool analyzes it in real time — score, checks, and pixel width update instantly with every keystroke.
Enter your target keyword to enable keyword presence and placement checks. Add your brand or site name to verify it is correctly positioned at the end of the title.
Choose Blog Post, Product Page, Homepage, Landing Page, Listicle, How-To Guide, Category, or Tool/App. This tailors the rewrite suggestions and template recommendations to your content type.
The live score gauge evaluates 13 factors including title length, pixel width, keyword position, power words, numbers, brand placement, and capitalization — each with a point value and actionable explanation.
Switch to the SERP Preview tab to see exactly how your title renders in Google desktop, mobile, and dark mode results — including a truncation warning if it exceeds 600px.
Open the Suggestions tab for up to 8 AI-style rewrites, or the Templates tab for 15+ proven title formulas. Click any suggestion to load it into the editor instantly.
A title tag is the HTML element that specifies the title of a web page. It is the single most visible on-page SEO element — appearing as the blue clickable headline in Google search results, in browser tabs, and when pages are shared on social media. Google uses the title tag as its primary signal for understanding page topic and keyword relevance. A well-optimized title tag can dramatically improve rankings and click-through rate simultaneously.
The recommended title tag length is 50–60 characters. At this range the title is long enough to include a primary keyword, secondary context, and optionally a brand name — while remaining short enough to display without truncation in Google's desktop search results. Titles shorter than 30 characters underuse the available SERP real estate; titles longer than 65 characters are almost certainly truncated.
However, the technically correct measure is pixel width, not character count. Google renders title tags in Arial 20px and truncates at approximately 600px. Because characters vary significantly in width, a 55-character title with several wide letters like 'W' and 'M' can exceed 600px, while a 62-character title with narrow characters like 'i' and 'l' may fit within the limit. This tool measures both.
Search engines weight words at the beginning of a title more heavily than words at the end. Placing your primary keyword within the first 30 characters sends the strongest relevance signal. It also aligns with how searchers read SERP listings — users typically scan only the first 4–6 words before deciding whether to click. Brand names should appear at the end, separated by a pipe (|) or em dash (–), so the keyword-containing portion of the title leads.
Power words like "Free", "Ultimate", "Proven", "Instant", "Complete", and "Secret" trigger psychological responses that make searchers more likely to click your result over a competing one. Multiple studies and large-scale CTR analysis show titles containing at least one power word achieve 20–30% higher click-through rates than purely descriptive titles that use no emotionally charged language. Emotional trigger words like "Warning", "Mistake", "Surprising", and "Revealed" activate curiosity gaps that are similarly powerful.
Titles containing specific numbers — especially odd numbers like 7, 11, and 15 — consistently outperform non-numeric titles in A/B testing. Numbers establish a clear content expectation (a reader knows exactly what "10 Ways to…" contains), making the result feel more concrete and credible. Use numerals (10) rather than spelled-out words (ten) to conserve character budget and create visual distinctiveness in the SERP.
|) or dash, so the keyword leads.10) rather than spelled-out words (ten) to save characters.| or –, so the focus keyword occupies the high-value front position. If the brand name pushes your title over 600px, it is better to omit it entirely rather than truncate the keyword-containing portion of the title.